Product innovation as a key success factor to build...

Product innovation as a key success factor to build sustainable brand equity

Hanaysha, Jalal, Hilman, Haim
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Volume:
5
Year:
2015
Language:
english
Journal:
Management Science Letters
DOI:
10.5267/j.msl.2015.4.009
File:
PDF, 210 KB
english, 2015
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