Consumer response to design variations in pay-what-you-want...

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Journal of the Academy of Marketing Science 2019 / 6

Consumer response to design variations in pay-what-you-want pricing

Christopher, Ranjit M., Machado, Fernando S.
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-019-00659-5
Date:
June, 2019
File:
PDF, 917 KB
english, 2019
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