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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Finding New Ways to Engage and Satisfy Global Customers (Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)) || Do as I Say (because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement: An Abstract
Rossi, Patricia, Krey, NinaVolume:
10.1007/97
Year:
2019
Language:
english
DOI:
10.1007/978-3-030-02568-7_110
File:
PDF, 147 KB
english, 2019