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[Contemporary Studies in Economic and Financial Analysis] Contemporary Issues in Behavioral Finance Volume 101 || Chapter 10 Marketing Communications and Experiential Marketing in the Context of Augmented Reality
Grima, Simon, Özen, Ercan, Boz, Hakan, Spiteri, Jonathan, Thalassinos, EleftheriosVolume:
10.1108/S1
Year:
2019
Language:
english
DOI:
10.1108/S1569-375920190000101010
File:
PDF, 504 KB
english, 2019