Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity
Coelho, Mariana Guará Rocha, Amorim, João Guilherme Barbosa de, Almeida, Victor Manoel Cunha deVolume:
16
Language:
english
Journal:
BAR - Brazilian Administration Review
DOI:
10.1590/1807-7692bar2019180071
Date:
May, 2019
File:
PDF, 607 KB
english, 2019