Sports Mega-Event Sponsorship: The Impact of FIFA...

Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity

Coelho, Mariana Guará Rocha, Amorim, João Guilherme Barbosa de, Almeida, Victor Manoel Cunha de
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Volume:
16
Language:
english
Journal:
BAR - Brazilian Administration Review
DOI:
10.1590/1807-7692bar2019180071
Date:
May, 2019
File:
PDF, 607 KB
english, 2019
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