Process vs. Outcome Thought Focus and Advertising

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  • Process vs. Outcome Thought Focus and Advertising

Process vs. Outcome Thought Focus and Advertising

Edson Escalas, Jennifer, Luce, Mary Frances
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Year:
2003
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.412100
File:
PDF, 568 KB
english, 2003
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