The Role of Chief Marketing Officers for Venture Capital...

Journal of Marketing Research 2013 / 10 Vol. 50; Iss. 5

The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

Homburg, Christian, Hahn, Alexander, Bornemann, Torsten, Sandner, Philipp
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Volume:
50
Journal:
Journal of Marketing Research
DOI:
10.1177/002224371305000505
Date:
October, 2013
File:
PDF, 334 KB
2013
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