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Mass Customization: The New Frontier in Business CompetitionMass Customization: The New Frontier in Business Competition, by PineB. Joseph II. Boston: Harvard Business School Press, 1993, 234 pp., $29.95.
Kotha, SureshVolume:
19
Language:
english
Journal:
Academy of Management Review
DOI:
10.5465/amr.1994.9412271820
Date:
July, 1994
File:
PDF, 339 KB
english, 1994