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Australasian Marketing Journal (AMJ) 2019 / 6

Applying a causal ambush marketing framework to social media: The ‘Pleasure is Diverse’ campaign and the Australian marriage amendment

Small, Felicity, Mehmet, Michael, Miles, Morgan P.
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Language:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2019.06.001
Date:
June, 2019
File:
PDF, 501 KB
english, 2019
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