Persuasion in Corporate Idea Contests: The Moderating Role...

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Journal of Product Innovation Management 2019 / 06

Persuasion in Corporate Idea Contests: The Moderating Role of Content Scarcity on Decision Making

Kruft, Tobias, Tilsner, Christoph, Schindler, Andreas, Kock, Alexander
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Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12502
Date:
June, 2019
File:
PDF, 1.01 MB
english, 2019
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