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Forging a Stronger Academic-Practitioner Partnership–The Case of Net Promoter Score (NPS)
Bendle, Neil Thomas, Bagga, Charan K., Nastasoiu, AlinaVolume:
27
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2019.1577689
Date:
April, 2019
File:
PDF, 772 KB
english, 2019