Software Tools for New Product Development

Journal of Marketing Research 1997 / 02 Vol. 34; Iss. 1

Software Tools for New Product Development

Rangaswamy, Arvind, Lilien, Gary L.
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Volume:
34
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379703400115
Date:
February, 1997
File:
PDF, 1.58 MB
english, 1997
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