From Online to Offline Through Brand Extensions and...

International Journal of E-Business Research 2012 / 01 Vol. 8; Iss. 1

From Online to Offline Through Brand Extensions and Alliances

Bravo, Rafael, Hem, Leif E., Pina, José M.
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Volume:
8
Language:
english
Journal:
International Journal of E-Business Research
DOI:
10.4018/jebr.2012010102
Date:
January, 2012
File:
PDF, 326 KB
english, 2012
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