The Dynamic Relationship between Investments in Brand Equity and Firm Profitability: Evidence Using Trademark Registrations
Crass, Dirk, Czarnitzki, Dirk, Toole, Andrew A.Year:
2016
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2758688
File:
PDF, 482 KB
english, 2016