Strategically Leveraging Humor in Social Marketing...

Social Marketing Quarterly 2019 / 06

Strategically Leveraging Humor in Social Marketing Campaigns

Borden, D. Scott, Suggs, L. Suzanne
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Journal:
Social Marketing Quarterly
DOI:
10.1177/1524500419854068
Date:
June, 2019
File:
PDF, 894 KB
2019
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