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When Consumers Prefer Bundles with Non-Complementary Items to Bundles with Complementary Items: The Role of Mindset Abstraction
Karataş, Mustafa, Gürhan-Canli, ZeynepLanguage:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1002/jcpy.1125
Date:
June, 2019
File:
PDF, 519 KB
english, 2019