When Consumers Prefer Bundles with Non-Complementary Items...

  • Main
  • 2019 / 06
  • When Consumers Prefer Bundles with Non-Complementary Items...

When Consumers Prefer Bundles with Non-Complementary Items to Bundles with Complementary Items: The Role of Mindset Abstraction

Karataş, Mustafa, Gürhan-Canli, Zeynep
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1002/jcpy.1125
Date:
June, 2019
File:
PDF, 519 KB
english, 2019
Conversion to is in progress
Conversion to is failed