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Australasian Marketing Journal (AMJ) 2019 / 6

Discovering emerging research topics for brand personality: A bibliometric analysis

Lara-Rodríguez, Juan Sebastián, Rojas-Contreras, Camilo, Duque Oliva, Edison Jair
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Language:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2019.06.002
Date:
June, 2019
File:
PDF, 1.85 MB
english, 2019
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