Dim or Bright? The Impact of Ambient Illuminance on...

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Journal of the Association for Consumer Research 2019 / 05

Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions

Wang, Chen, Mehta, Ravi, Zhu, Rui (Juliet), Argo, Jennifer J.
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Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/703486
Date:
May, 2019
File:
PDF, 529 KB
2019
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