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Compensating for Innovation: Extreme Product Incongruity Encourages Consumers to Affirm Unrelated Consumption Schemas
Taylor, Nükhet, Noseworthy, Theodore J.Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1002/jcpy.1127
Date:
June, 2019
File:
PDF, 559 KB
english, 2019