The Role of Network Embeddedness and Psychological...

Journal of Interactive Marketing 2019 / 08 Vol. 47

The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions

Kuchmaner, Christina A., Wiggins, Jennifer, Grimm, Pamela E.
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Volume:
47
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2019.05.006
Date:
August, 2019
File:
PDF, 498 KB
english, 2019
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