Limitless personalisation: the role of Big Data in...

Technology Analysis & Strategic Management 2019 / 06

Limitless personalisation: the role of Big Data in unveiling service opportunities

Buganza, Tommaso, Trabucchi, Daniel, Pellizzoni, Elena
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Language:
english
Journal:
Technology Analysis & Strategic Management
DOI:
10.1080/09537325.2019.1634252
Date:
June, 2019
File:
PDF, 1.55 MB
english, 2019
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