The Impact of Acquisition Channels on Customer Equity

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SSRN Electronic Journal 2003

The Impact of Acquisition Channels on Customer Equity

Villanueva, Julian, Yoo, Shijin, Hanssens, Dominique
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Year:
2003
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.459200
File:
PDF, 576 KB
english, 2003
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