Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana, Rubera, GaiaLanguage:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-019-00669-3
Date:
June, 2019
File:
PDF, 1.47 MB
english, 2019