Country-of-origin and brand positioning for health care...

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International Journal of Pharmaceutical and Healthcare Marketing 2019 / 06

Country-of-origin and brand positioning for health care services

Meese, Katherine A., Powers, Thomas L., Garman, Andrew N., Choi, Seongwon, Hernandez, S. Robert
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Journal:
International Journal of Pharmaceutical and Healthcare Marketing
DOI:
10.1108/IJPHM-03-2018-0019
Date:
June, 2019
File:
PDF, 206 KB
2019
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