Blurring the borders between B2B and B2C: a model of antecedents behind usage of social media for travel planning
Nath, Atanu, Saha, Parmita, Salehi-Sangari, EsmailLanguage:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-11-2018-0329
Date:
June, 2019
File:
PDF, 294 KB
english, 2019