Removing Perceptual Distortions in Product Space Analysis

Journal of Marketing Research 1984 / 05 Vol. 21; Iss. 2

Removing Perceptual Distortions in Product Space Analysis

Dillon, William R., Mulani, Narendra, Frederick, Donald G.
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Volume:
21
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378402100206
Date:
May, 1984
File:
PDF, 1.29 MB
1984
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