Does Piracy Create Online Word of Mouth? An Empirical...

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Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry

Lu, Shijie, Wang, Xin (Shane), Bendle, Neil
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Journal:
Management Science
DOI:
10.1287/mnsc.2019.3298
Date:
June, 2019
File:
PDF, 1.13 MB
2019
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