Loyalty Formation for Different Customer Journey Segments

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Journal of Retailing 2019 / 6

Loyalty Formation for Different Customer Journey Segments

Herhausen, Dennis, Kleinlercher, Kristina, Verhoef, Peter C., Emrich, Oliver, Rudolph, Thomas
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Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2019.05.001
Date:
June, 2019
File:
PDF, 1.18 MB
2019
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