Extending the dramaturgical framework in marketing: Drama...

Extending the dramaturgical framework in marketing: Drama structure, drama interaction and drama content in shopping experiences

Risto Moisio, Eric J. Arnould
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Volume:
4
Year:
2005
Language:
english
Pages:
11
DOI:
10.1002/cb.10
File:
PDF, 996 KB
english, 2005
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