Dependency in consumer media relations: an application to...

Journal of Consumer Behaviour 2006 Vol. 5; Iss. 5

Dependency in consumer media relations: an application to the case of teleshopping

Enrique Bigné Alcañiz, Silvia Sanz Blas, Francisco Torán Torres
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Volume:
5
Year:
2006
Language:
english
Pages:
14
DOI:
10.1002/cb.179
File:
PDF, 150 KB
english, 2006
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