Extending the brand image on new products: the facilitative...

Extending the brand image on new products: the facilitative effect of happy mood states

Rainer Greifeneder, Herbert Bless, Thorsten Kuschmann
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Volume:
6
Year:
2007
Language:
english
Pages:
13
DOI:
10.1002/cb.205
File:
PDF, 155 KB
english, 2007
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