Toward a Universal Account of Country-Induced Predispositions: Integrative Framework and Measurement of Country-of-Origin Images and Country Emotions
Kock, Florian, Josiassen, Alexander, Assaf, A. GeorgeLanguage:
english
Journal:
Journal of International Marketing
DOI:
10.1177/1069031X19857692
Date:
July, 2019
File:
PDF, 446 KB
english, 2019