Effects of superstitious beliefs on consumer novelty...

Journal of Consumer Behaviour 2008 Vol. 7; Iss. 6

Effects of superstitious beliefs on consumer novelty seeking and independent judgment making: Evidence from China

Monica D. Hernandez, Yong Jian Wang, Michael S. Minor, Qian Liu
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Volume:
7
Year:
2008
Language:
english
Pages:
12
DOI:
10.1002/cb.261
File:
PDF, 139 KB
english, 2008
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