Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
Dahlen, Micael, Karsberg, John, Sagfossen, Sofie, Thorbjornsen, Helge, Lange, FredrikLanguage:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2019-023
Date:
June, 2019
File:
PDF, 396 KB
english, 2019