Moderating effects in consumers' perceptions of price...

Journal of Consumer Behaviour 2011 Vol. 10; Iss. 5

Moderating effects in consumers' perceptions of price unfairness

Francisco Javier Rondan-Cataluña, David Martin-Ruiz
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Volume:
10
Year:
2011
Language:
english
Pages:
10
DOI:
10.1002/cb.339
File:
PDF, 250 KB
english, 2011
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