E-Word-of-Mouth on health social networking sites: An...

Journal of Consumer Behaviour 2011 Vol. 10; Iss. 6

E-Word-of-Mouth on health social networking sites: An opportunity for tailored health communication

Bo Liang, Debra L. Scammon
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Volume:
10
Year:
2011
Language:
english
Pages:
10
DOI:
10.1002/cb.378
File:
PDF, 162 KB
english, 2011
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