Size and Share of Customer Wallet

Size and Share of Customer Wallet

Du, Rex Yuxing, Kamakura, Wagner A., Mela, Carl F.
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Volume:
71
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.71.2.094
Date:
April, 2007
File:
PDF, 298 KB
english, 2007
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