The Ethical Aspects of Direct to Consumer Advertising of...

Journal of Advertising Research 2008 / 09 Vol. 48; Iss. 3

The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views

Reast, Jon, Palihawadana, Dayananda, Shabbir, Haseeb
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Volume:
48
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S0021849908080458
Date:
September, 2008
File:
PDF, 113 KB
english, 2008
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