Organizing for cross-selling: Do it right, or not at all

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Organizing for cross-selling: Do it right, or not at all

Homburg, Christian, Böhler, Sina, Hohenberg, Sebastian
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Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2019.04.002
Date:
June, 2019
File:
PDF, 775 KB
2019
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