Tweeting with the Stars: Automated Text Analysis of the...

Journal of Interactive Marketing 2019 / 11 Vol. 48

Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

Aleti, Torgeir, Pallant, Jason I., Tuan, Annamaria, van Laer, Tom
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Volume:
48
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2019.03.003
Date:
November, 2019
File:
PDF, 437 KB
english, 2019
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