Drama Goes Viral: Effects of Story Development on Shares...

Journal of Interactive Marketing 2019 / 11 Vol. 48

Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos

Quesenberry, Keith A., Coolsen, Michael K.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
48
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2019.05.001
Date:
November, 2019
File:
PDF, 604 KB
english, 2019
Conversion to is in progress
Conversion to is failed