An exploratory study on content and style as driving...

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An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China

Ngai, Cindy Sing Bik, Einwiller, Sabine, Singh, Rita Gill
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Language:
english
Journal:
Public Relations Review
DOI:
10.1016/j.pubrev.2019.101813
Date:
June, 2019
File:
PDF, 791 KB
english, 2019
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