The influence of pre-roll advertising VOD via IPTV and...

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International Journal of Advertising 2019 / 07

The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea

Nam, Yoonjae, Lee, Hyung-Seok, Jun, Jong Woo
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Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2019.1637613
Date:
July, 2019
File:
PDF, 1.45 MB
english, 2019
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