How Do Price and Quantity Promotions Affect Hedonic...

Frontiers in Neuroscience 2019 / 5 Vol. 13

How Do Price and Quantity Promotions Affect Hedonic Purchases? An ERPs Study

Jing, Kunpeng, Mei, Yupeng, Song, Zhijie, Wang, Hao, Shi, Rui
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Volume:
13
Language:
english
Journal:
Frontiers in Neuroscience
DOI:
10.3389/fnins.2019.00526
Date:
May, 2019
File:
PDF, 945 KB
english, 2019
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