Propagators, Creativity, and Informativeness: What Helps...

Journal of Interactive Marketing 2019 / 08 Vol. 47

Propagators, Creativity, and Informativeness: What Helps Ads Go Viral

Moldovan, Sarit, Steinhart, Yael, Lehmann, Donald R.
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Volume:
47
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2019.02.004
Date:
August, 2019
File:
PDF, 1.01 MB
2019
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