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[Springer Proceedings in Business and Economics] Strategic Innovative Marketing and Tourism (7th ICSIMAT, Athenian Riviera, Greece, 2018) || Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company

Kavoura, Androniki, Kefallonitis, Efstathios, Giovanis, Apostolos
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Volume:
10.1007/97
Year:
2019
Language:
english
DOI:
10.1007/978-3-030-12453-3_45
File:
PDF, 208 KB
english, 2019
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