Governance Mechanisms in Business-to-Business Electronic...

Journal of Marketing 2010 / 07 Vol. 74; Iss. 4

Governance Mechanisms in Business-to-Business Electronic Markets

Grewal, Rajdeep, Chakravarty, Anindita, Saini, Amit
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Volume:
74
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.74.4.045
Date:
July, 2010
File:
PDF, 271 KB
2010
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