Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors
Srivastava, Vartika, Kalro, Arti D.Volume:
48
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2018.12.003
Date:
November, 2019
File:
PDF, 792 KB
english, 2019