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Gen. X and Gen.Y Customer Groups Perception and Preferences Towards Choice of Shopping Malls Using Structural Equation Model (SEM)
Mahajan, Rashmi, Pal, Vinod, Mahajan, Darshan, Dumka, AnkurYear:
2019
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.3386572
File:
PDF, 677 KB
english, 2019