Me or just like me? The role of virtual try-on and physical...

Journal of Retailing and Consumer Services 2019 / 11 Vol. 51

Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing

Plotkina, Daria, Saurel, Hélène
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Volume:
51
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.07.002
Date:
November, 2019
File:
PDF, 1.34 MB
english, 2019
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